Open Source · MCP
Jul 30, 2026 · 5 min read
TikTok Ads MCP: run your campaigns from any AI assistant.
Our free, open-source TikTok Ads MCP server — control TikTok in plain language.
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AI & Automation
Jul 28, 2026 · 6 min read
What is MCP? The plumbing that lets AI actually do things.
The open standard that connects AI assistants to your tools and data.
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Paid Media
Jul 24, 2026 · 6 min read
ChatGPT Ads: why we're not spending there yet.
Why the product is immature and the math doesn't work yet.
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Meta Ads
Jul 18, 2026 · 6 min read
Advantage+ vs. manual campaigns: what actually scales in 2026.
When Meta's automation wins, when manual does — and the split we run.
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Creative
Jul 10, 2026 · 7 min read
The creative testing framework we use to ship 30+ ads a month.
Cadence, hook-first, angle matrix and kill rules — our system.
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Analytics
Jul 03, 2026 · 6 min read
ROAS is lying to you. Why we optimize for MER.
Why platform ROAS misleads — and what we steer by instead.
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AI & Creative
Apr 08, 2026 · 6 min read
The end of the “10 ads per quarter” era.
How AI production lets one strategist ship 30+ variations a month.
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Paid Media
Mar 27, 2026 · 8 min read
Meta vs. TikTok in 2026: the real math.
Spend data from 40+ DTC accounts — where each platform actually wins.
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SEO & GEO
Mar 14, 2026 · 5 min read
GEO is not “the new SEO.”
Getting cited by ChatGPT & Perplexity plays by different rules.
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